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Tuesday 26 September 2017

Business to Business Marketing Leadership: The 21st Century Challenges"organized by the Greek Marketing Academy in association with the Federation of Greek Industries, Athens, October 7th, 2004

08 September 2004

"Business to Business Marketing Leadership:
The 21st Century Challenges"
organized by the Greek Marketing Academy
in association with the Federation of Greek Industries, Athens, October 7th, 2004 

The Greek Marketing Academy in association with the Federation of Greek Industries organizes a daily event on "Business to Business Marketing Leadership: The 21st Century Challenges". The keynote speaker is the distinguished Marketing Professor of Harvard Business School, Dr. Benson Shapiro. This event will be held at Megaro Mousikis (hall Dimitris Mitropoulos) on Thursday, 7th of October, 2004.

Professor Shapiro, distinguished businessmen and academics, will reflect on marketing and sales strategies that ensure leadership in properly selected segments of the market.

For more information:
www.mcm.aueb.gr/b2b-shapiro
Greek Marketing Academy
tel: 210-820.3852 (Nana Georgiou)
ngeorgio@aueb.gr

 

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